A value is a belief and it is psychological objects. Whether we consciously aware of them or not, every individual has a core set of personal values. Values can be range from the commonplace, such as the belief in hard work and punctuality, to the more psychological, such as self reliance, concern for others, and harmony of purpose. Furthermore, values are one of the important aspects in our culture. We all have values that determine our decisions and guide our lives. I believe all people in the world have their own self values. So, with the values, another people can recognize someone.
In the culture, values are important because if we study about another country, they have their own values. In the United States, for example, values might include material comfort, wealth, competition, individualism or religiosity. The values of a society can often be identified by noting which people receive honor or respect. In US, for example, professional athletes are honored in the form of monetary payment more than college professors, in part because the society respects personal values such as physical activity, fitness and competitiveness more than mental activity and education.
Values are related to the norms of a culture, but they are more general. Norms are rules for behavior while values identify what should be judged as good or bad. For example, flying the national flag on independents day is a norm, but it reflects the value of patriotism. The power of values shapes our personal and cultural lives. Each of us is motivated to move our lives in certain directions. Those who value truthfulness cannot bring themselves to tell a lie. Those who value in family and friendship sacrifice their personal interests for the good of others. Those who value goodness cannot bring themselves to do something they know is wrong. We express values in our relations with other people when we are loyal, reliable, honest, generous, feel sense of responsibility for family, friends, our community or country.
In the end, the quality of the values we embrace and the intensity of our commitment to them determine the level of our accomplishment in life.